Some Not so Obvious Web Design Basics - Project ENE

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Some Not so Obvious Web Design Basics

It’s amazing how many websites don’t follow even the most basic design requirements of a good website. For example let’s start on your homepage it should exemplify the top priorities of your website as well as some idea of what is available.The primary goal of your home page is to highlight new info and top priorities. How many thousands of blogs have you seen with just the latest post and no navigation to other pages it’s a huge mistake.

Take care to make sure that your home page has a clear hierarchy: visitors know what’s most important, but additionally have sufficient variety to find what they are looking for. Design for the reader. The vast majority of traffic to your site will want to find specific information easily and quickly. Organize and label sections of your website that ease people into the section that they are interested in. Provide consistent navigation this is important, don’t change the style on different pages.

Once you’ve settled on the main sections and tags for you website, keep them constant through the website: the colors, tags and area of the sites navigation should stay precisely the same on each page of your website. Remember that your visitors will potentially come from all sorts of sources including a variety of browsers. ¬†You can use techniques to switch between different languages if required but geo-targeting won’t work if the user is connected to some sort of IP changer like this.

Orient visitors while they are using the site make sure the pages that are important to you are most accessible. Visitors do not want to feel lost, they’ll likely just hit the back button instead. Let them know where they’re going, where they’ve been and where in your site they should go next. Supplying consistent navigation is a good beginning. Supplying a very visible sub navigation and page names is also essential. Site visitors do not read, they scan and need to find the information and navigation easy to use.

Make liberal use of sub headings, bold text, as well as bullet things to ease their scanning. Page names should be simple, descriptive and unique. Visitors don’t need to be confused or surprised about an article’s contents it won’t help anyone if it’s misleading. A strong page title tells the precisely what they will get and will help them determine if they should read more or proceed. For examples just pick a well designed site like that of the BBC News and look how the professionals handle this.

Follow web conventions. With time, net users come to expect certain traditions for example, that key navigation is on top of these page or on these left side. Don’t avoid these conventions only to be different or unique. Instead, follow these conventions. Predictability will assist and make sure that your visitors find what they are looking for easily and quickly. Keep graphics simple and to the point, they should relate to the content in some way. Although remember great design does not need fancy graphics. Visitors come to your website to find information, not to respect the design or to look at pictures unless your site is focused on these. Pictures should facilitate and add to the content not obscure this or detract from this. Use pictures of real members.


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